Even so, the power of what
was once known as Overture marketing is still alive and well but
it is now offered through the Yahoo! Search Marketing services.
Google, the most widely used major search engine, did not go for
Overture marketing advertisers having their ads displayed in its
search results.
Rather, Google launched its very own cost-per-click advertising
program which is called AdWords. There is a lot of competition
between Yahoo! Search Marketing and Google, of course, since they
are the two main providers of pay-per-click advertising services.
Some of the smaller search engines are actually powered by
Google, meaning their search results come from Google.
Many of the smaller search engines receive pay-per-click
advertising results from Yahoo! Search Marketing, so advertising
through the Google AdWords program and Yahoo!
Search Marketing pay-per-click programs provides the potential
for your advertisements to displayed in all of the major and some
of the smaller search engines.
Rumor have been stirring that Microsoft is considering starting
its very own pay-per-click advertising program, perhaps through
the MSN search engine that it owns.
In early 2005, representatives from Microsoft confirmed the
rumors that the company was looking at getting into the pay-per-
click advertising game.
For website owners, this could be a good thing as there will be
three major mediums through which to purchase pay-per-click
advertising, so the competition for keywords will likely diminish
making it less expensive for website operators to achieve good
search engine listings through cost-per-click advertising.
At the same time, there is potential that pay-per-click
management could become a much bigger job for website operators
to desire to be represented in all of the major search engines
and thus end up managing search engine marketing campaigns
through three different pay-per-click providers.
Overture marketing was once the preferred choice of pay-per-click
advertisers.
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